{"id":1808,"date":"2022-11-26T08:33:40","date_gmt":"2022-11-26T13:33:40","guid":{"rendered":"https:\/\/cafeminerva.com.ec\/trajectory\/"},"modified":"2023-03-11T08:39:37","modified_gmt":"2023-03-11T13:39:37","slug":"trajectory","status":"publish","type":"page","link":"https:\/\/cafeminerva.com.ec\/en\/trajectory\/","title":{"rendered":"Trajectory"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.19.1″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_fullwidth_slider show_arrows=”off” use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”4.19.1″ _module_preset=”default” min_height=”501.4px” global_colors_info=”{}”][et_pb_slide _builder_version=”4.19.1″ _module_preset=”default” header_level=”h2″ body_font=”|700|||||||” body_text_align=”left” body_font_size=”37px” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#353535 0%|rgba(255,255,255,0) 100%” background_image=”https:\/\/cafeminerva.com.ec\/wp-content\/uploads\/2022\/11\/1_BANNER_TRAYECTORIA.png” background_enable_image=”on” background_blend=”soft-light” global_colors_info=”{}” sticky_transition=”on”]Trajectory<\/p>\n

\"\"[\/et_pb_slide][et_pb_slide _builder_version=”4.19.1″ _module_preset=”default” body_font=”|700|||||||” body_text_align=”left” body_font_size=”37px” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#353535 0%|rgba(255,255,255,0) 100%” background_image=”https:\/\/cafeminerva.com.ec\/wp-content\/uploads\/2022\/11\/2_BANNER_TRAYECTORIA.png” background_enable_image=”on” background_blend=”soft-light” global_colors_info=”{}” sticky_transition=”on”]Trajectory<\/p>\n

\"\"<\/p>\n

[\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cafeminerva.com.ec\/wp-content\/uploads\/2022\/11\/3A-WEB-MINERVA-15.png” _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” background_color=”#efe9e4″ global_colors_info=”{}”][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” header_2_text_align=”center” header_2_text_color=”#1e1d1c” header_2_font_size=”36px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

1963 A dream is born<\/h2>\n

\"\"<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” text_font_size=”18px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Two families guided by a great passion create Caf\u00e9 Minerva, the objective: to delight the Ecuadorian consumer, offering roasted and ground coffee of great flavor and high yield.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cafeminerva.com.ec\/wp-content\/uploads\/2022\/11\/trayectoria1.png” align=”center” _builder_version=”4.19.1″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cafeminerva.com.ec\/wp-content\/uploads\/2022\/12\/B22_1963.jpg” title_text=”B22_1963″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” background_color=”#efe9e4″ global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” background_color=”#1e1d1c” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” text_font_size=”20px” header_2_text_color=”#FFFFFF” header_2_font_size=”37px” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

70′ – 80′ We expanded the distribution of Caf\u00e9 Minerva nationwide.<\/h2>\n

\"\"<\/h2>\n

We modernized our production plant and imported specialized machinery to meet market demand.<\/p>\n

[\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/OzVv-uH2p5E” _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cafeminerva.com.ec\/wp-content\/uploads\/2022\/11\/C1_70-80.jpg” title_text=”trajectory5″ _builder_version=”4.19.1″ _module_preset=”default” custom_margin=”-130px||||false|false” hover_enabled=”0″ global_colors_info=”{}” custom_margin_last_edited=”on|phone” custom_margin_phone=”0px||||false|false” sticky_enabled=”0″ custom_margin_tablet=”-130px||||false|false”][\/et_pb_image][et_pb_image src=”https:\/\/cafeminerva.com.ec\/wp-content\/uploads\/2022\/11\/trayectoria4.png” _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” background_color=”#efe9e4″ global_colors_info=”{}”][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” text_font_size=”20px” header_2_text_color=”#1e1d1c” header_2_font_size=”37px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

90′ – 2000 We become stronger as a brand<\/h2>\n

\"\"<\/p>\n

\nWe positioned the slogan “When it’s time to drink coffee, Minerva is more coffee”, which boosted the expansion of the product warehouse. The second generation also enters.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cafeminerva.com.ec\/wp-content\/uploads\/2022\/11\/D1_90.jpg” title_text=”trajectory6″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cafeminerva.com.ec\/wp-content\/uploads\/2022\/11\/trayectoria6.png” title_text=”trajectory7″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#1e1d1c” _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” text_font_size=”20px” header_2_text_color=”#1e1d1c” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n

2003-2008 We renewed our image<\/h2>\n

\"\"
We refreshed our image to more vivid colors that make an impact on the Ecuadorian consumer.<\/p>\n

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2018 – Caf\u00e9 Minerva reinvents itself as “Minerva Siempre Contigo”.<\/h2>\n

\"\"<\/p>\n

With this slogan, we consolidate teamwork, quality and innovation of all our products, and implementation of new automated processes.<\/p>\n

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Trajectory Trajectory 1963 A dream is born Two families guided by a great passion create Caf\u00e9 Minerva, the objective: to delight the Ecuadorian consumer, offering roasted and ground coffee of great flavor and high yield.70′ – 80′ We expanded the distribution of Caf\u00e9 Minerva nationwide. We modernized our production plant and imported specialized machinery to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1808","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cafeminerva.com.ec\/en\/wp-json\/wp\/v2\/pages\/1808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cafeminerva.com.ec\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cafeminerva.com.ec\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cafeminerva.com.ec\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cafeminerva.com.ec\/en\/wp-json\/wp\/v2\/comments?post=1808"}],"version-history":[{"count":0,"href":"https:\/\/cafeminerva.com.ec\/en\/wp-json\/wp\/v2\/pages\/1808\/revisions"}],"wp:attachment":[{"href":"https:\/\/cafeminerva.com.ec\/en\/wp-json\/wp\/v2\/media?parent=1808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}