Institutional

PURPOSE

We put the best of Ecuador and its people in everything we do.

VISION

To be industry leaders in Ecuador, standing out for our sustainable innovation and our commitment to the entire value chain.

MISSION

Taste, delight and connect in every cup of coffee.

Business principles

At Café Minerva, our principles guide us in every decision and action. They reflect our commitment to quality, innovation and the well-being of our people, ensuring that we continue to bring the best of Ecuador to the world.

1. We take care of our own

We take care of our own, prioritizing the well-being of our team, our customers and our communities.

2. We attract and develop valuable and committed talent

Providing opportunities for growth and training so that each person can reach his or her maximum potential.

3. We lead by example

Acting with integrity and responsibility in every decision we make.

4. We practice what we say

Because consistency between our words and actions is the basis of our credibility and trust.

5. We focus on customer satisfaction

Offering quality, proximity and experiences that exceed your expectations in every cup of coffee.

6. We optimize our costs and resources intelligently

Ensuring the efficiency and sustainability of our business without compromising the quality and value we deliver.

7. We promote joy at work

Because we believe that a motivated and happy team creates a better environment and better results.

8. We permanently listen to the market

Adapting to the needs and trends to keep innovating and offering the best.